Launch Strategist + Copywriter For Health and Wellness Brands Ready To Scale
I turn your expertise into a clear, strategic launch plan guided by data, not guesswork.
Establish Authority. Save Time. Earn More Money.
You’ve built something powerful — a course, program, or group offer that can truly transform people’s lives.
But turning that expertise into a profitable, sustainable launch?
That takes a clear strategy, messaging that truly connects with people and a timeline that supports execution.
That’s where I come in.
Growing Your Impact Shouldn't Require Guesswork
Planning your launch is crucial because wellness consumers don’t just buy a course…....
They research.
They compare.
They want to buy from someone they trust.
And in a world where 77% of people search online before choosing a solution — your messaging, visibility, and launch strategy matter more than ever.
Whether you’re a functional medicine practitioner launching your first program…
A therapist expanding into group coaching…
Or a wellness brand with a membership...
Your audience is out there searching for solutions.
You just need the strategy and copy that helps them find you.
Data Driven Strategy. Human Centered Messaging. Confident Launches.
If you've ever had a launch that didn't do as well as you hoped, you might need a clear, more cohesive strategy and copy that makes people say "This was made for me."
So before we write a single word, we ensure:
Your offer is clearly positioned
Your audience’s transformation is compelling
Your visibility foundation actually supports your launch
Your messaging matches where your clients are in their buyer journey
Your story, proof, and framework stand out in a crowded wellness space
Then we bring it all to life with copy that feels real, human, and aligned with your brand.
“Randee, I really love your ideas and your copy!” — Sue Donnellan, Ask Mom Parenting
Launch Advisor Intensive
Focused support for business owners who want clear direction for their launch. I'll go deeper into your audience to craft messaging that lands.
You’ll walk away knowing what you’re launching, who it’s for, and how to talk about it — without second-guessing every next step.
The Launch Partner Experience
In addition to everything included in the Launch Advisor Intensive, we’ll map out your pre-launch plan, refine decisions as they come up, and keep things moving through weekly check-ins.
You’re not just handed a strategy and left to figure it out; you’re supported as you implement, adjust, and lead your launch with confidence.
The All-In Launch Leader
We partner together and I go all in with this high touch offer. I step in as the Chief Marketing Officer for your next launch.
I’m fully embedded in your launch, guiding decisions, supporting execution, troubleshooting in real time, and making sure your messaging stays aligned across every moving part.
Don't Just Take My Word For it.......
"Randee first grabbed my attention when she reached out to me. She had spent actual time on my website, reading my blogs, and digesting my content.
She had concrete suggestions for changes to put my site back on the map. And back on the map it is! So much so, that I hired her for another business I have!
Business has most certainly increased, and both companies are growing again. I highly reccommend her!"
- Miriam Bellamy, Founder Whole Family Neurofeedback
Launch Strategist + Copywriter For Health And Wellness Brands
Hi, I’m Randee!
I blend 6 years of marketing strategy with 14 years of healthcare experience to help wellness brands launch with clarity, confidence, and get results.
Credentials aren't everything...but they help. So here are mine:
Bachelor's degree in Psychology
Digital marketing certificate from Cornell University
Certified copywriter through Sarah Turner's prestigious Write Your Way To Freedom program.
But more importantly.....
I know your audience.
I know what they Google at 2 a.m.
I know what drives them to choose one wellness program over another.
Using my psychology + healthcare expertise, I help you take complex health knowledge and turn it into messaging that’s clear, compassionate, and actionable.
Because when your ideal clients understand your offer, they take action.
Write Your Way to Freedom is a prestigious comprehensive copywriting program. In order to become certified, students must complete the extensive program, take advantage of the support available to them, and build businesses that get their clients results. Certified students have learned effective copywriting techniques and use these techniques in an ethical way. Plus, they have access to continued education and support throughout their copywriting career.
Trusted By.....
Why Work With Me?
Launch strategy designed for how people make decisions in the health + wellness space
Messaging that positions you as the trusted expert
Human launch copy that feels grounded in your expertise (not generic, gimmicky AI copy)
A partner who understands wellness AND marketing strategy
Who I Help
You're in the right place if you're a......
Functional medicine doctor launching a signature program
A health coach launching a membership or group program
A physical therapist launching an online program that takes your expertise beyond in office care
Mental health professionals or therapists launching webinars, workshops, courses or education programs
An integrative medicine doctor creating group programs or courses teaching other providers how to build their business online.
Health and wellness business owner who needs help launching a course, group program, workshop, masterclass, memberhip, subscription or antoher 1 to many offer for your audience.
My Approach To Launches
You’re launch is struggling because you’re trying to execute without a proven launch framework
When you work with me, you don't have to figure out the messaging, strategy and marketing techniques on your own.
I'll guide your launch to success using my approach.
01.
Look at the offer
Before we get started, I look closely at the offer itself: how it’s positioned, who it’s for, and your past experience selling it.
I want to make sure the offer is clear, positioned well, and aligned with where your audience actually is — not where we “hope” or “think” they are.
This prevents rushed launches, mismatched expectations, and selling that feels like convincing.
02.
Assess Launch Readiness
I look at your current data to set clear, grounded expectations for the launch.
If a launch isn’t ready, I’ll tell you — and I’ll give clear recommendations on what to focus on next to strengthen your position.
The goal is simple: to launch when you’re set up for the best possible outcome.
03.
Messaging
I take the time to deeply understand your audience’s motivations, hesitations, objections, and language so your messaging feels clear, natural, and aligned with how your audience already thinks and talks.
When that’s in place, execution becomes cleaner and more aligned.
You’re no longer convincing or pushing. You’re guiding the right people toward a decision that already makes sense to them.
04.
Plan Pre and Post Launch
Most people treat pre-launch and post-launch as afterthoughts.
I don’t.
They’re part of the strategy from day one.
From the start, we’re intentional about how the audience is prepared for the launch, what happens after the the launch closes, and how momentum and messaging continue forward.
That’s what makes launches sustainable, repeatable, and easier to improve each time.
05.
Create Launch Timeline & Structure
I help you create a realistic, structured timeline that supports the strategy, your goals, and your energy — so the launch is sustainable, repeatable, and easier to run again.
When a launch is grounded in data and real-world experience, it stops feeling like a gamble and becomes intentional, steady, and far easier to execute.
Get strategic launch insights and behind-the-scenes guidance on building launches that actually convert — straight to your inbox.
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